Sol de Janeiro 68 – Full Scent Guide, Sizes and UK Retailers

Sol de Janeiro Cheirosa 68, also known as Beija Flor Perfume Mist, is a fruity floral hair and body mist launched in 2022. Inspired by Brazil’s Tropicália Movement, the fragrance aims to evoke a “garden by the sea” in Rio de Janeiro. It is designed for head-to-toe spritzing and is paraben-free, vegan, and formulated without phthalates.

The mist quickly gained popularity as a lighter, fresher alternative to the brand’s bestselling Cheirosa 62. With its blend of pink dragon fruit, lychee, and Brazilian jasmine, it appeals to those seeking a bright, everyday scent that is neither heavy nor overpowering.

This guide covers the full fragrance profile, available sizes and formats, UK retailer options, and a direct comparison with Cheirosa 62. It is based on official product information, retailer listings, and community reviews.

What Does Sol de Janeiro 68 (Cheirosa 68) Smell Like?

• Cheirosa 68 is Sol de Janeiro’s floral-fruity alternative to the gourmand (popcorn/pistachio) 62 scent, targeting users who prefer lighter, fresher fragrances.
• The 240ml bottle at Boots offers the lowest price per ml, making it the most economical choice for regular users.
• The 68 scent is often described as “sophisticated but playful”, suitable for both day and evening wear.
• There is no standalone body cream called “68” – the fragrance is only available as a mist, but it layers well with the brand’s Bum Bum Cream.
• Most UK retailers (Boots, John Lewis) have price-match parity on standard sizes, but exclusive sets are often found at Boots and Look Fantastic.

Top, Heart, and Base Notes of Cheirosa 68

The official note pyramid, listed by Sol de Janeiro and retailers like Space NK, opens with pink dragon fruit and lychee essence. These top notes are described as energizing, bright, and juicy without being overly sweet or artificial.

The heart unfolds into Brazilian jasmine, hibiscus, and a salty ocean air accord, creating a delicate floral bloom. The base settles on sheer vanilla and warm sun musk, providing subtle warmth and grounding without heaviness. User reviews on Fragrantica note that dragon fruit and jasmine dominate initially, with vanilla and musk appearing more in the dry-down.

Is the Sol de Janeiro 68 Scent Strong or Subtle?

Cheirosa 68 is formulated as a hair and body mist rather than a concentrated eau de parfum. As a result, its projection is moderate and it is not designed to be heavy or cloying. Many users on Ulta (4.6/5 stars from over 4,800 reviews) describe it as “cheerful”, “happy”, and “perfect for everyday wear”. It is often recommended for spring and summer, and for environments where a subtle scent is preferred.

Which Size and Format Should You Buy? 30ml, 90ml, 240ml, or Set?

Sol de Janeiro 68 240ml Boots: Is the Largest Size Best Value?

At UK retailers, the 240ml jumbo bottle offers the lowest cost per ml. Based on price estimates from Boots, the 90ml retails around £28-£35 while the 240ml is approximately £38-£42. That makes the larger size roughly 40-50% cheaper per ml. For regular users, the 240ml is the most economical long-term choice.

Is a Sol de Janeiro 68 Set Worth It? Contents and Cost

Sol de Janeiro periodically releases gift sets that pair the 68 mist with other products, most commonly the Bum Bum Cream or a mini travel spray. These sets are often available at Look Fantastic and Boots. Set pricing is generally around £45-£55, offering a small saving compared to buying the full-size mist and cream separately. However, set contents vary by season and retailer, so it is worth checking current stock.

Does Sol de Janeiro 68 Come in a Body Cream?

No. Sol de Janeiro does not produce a body cream scented exactly like Cheirosa 68. The fragrance is available only as a hair and body mist. However, the brand’s Beija Flor Elasti-Cream has a similar but not identical scent profile and is often marketed alongside the mist for layering. Users also report that layering 68 with the original Bum Bum Cream (pistachio and salted caramel notes) complements the floral-fruity mist nicely.

Where to Buy Sol de Janeiro 68 in the UK: Boots, Sephora, John Lewis

Sol de Janeiro 68 at Boots: Stock, Price, and Exclusives

Boots is one of the most reliable UK stockists for Cheirosa 68. The 90ml and 240ml sizes are regularly available both in-store and online. Prices typically range from £28 (90ml) to £42 (240ml) depending on ongoing promotions. Boots often runs exclusive beauty bundles, which may include a mini mist and cream duo. Check the Boots product page for current pricing and stock.

Is Sol de Janeiro 68 in Stock at Sephora and John Lewis?

Sephora UK and John Lewis both carry the Sol de Janeiro line. At Sephora UK, the 90ml mist is approximately £26 and the 240ml around £39, with Beauty Insider perks available. John Lewis stocks the 240ml and gift sets, with prices around £39-£42. John Lewis offers free UK delivery on orders over £50. All three retailers typically have stable stock, though limited-edition sets may sell out quickly.

Sol de Janeiro 68 vs 62: What is the Difference?

Which Sol de Janeiro Scent Lasts Longer?

Cheirosa 62, the brand’s original bestseller, is a gourmand with notes of pistachio, salted caramel, and vanilla. It is generally described as richer, darker, and longer-lasting on the skin. Cheirosa 68, by contrast, is lighter and airier due to its floral-fruity composition. Community feedback on Ulta and Fragrantica indicates that 62 can last 5-7 hours, while 68 typically fades after 3-5 hours. However, 68’s subtlety makes it more suitable for daytime wear and for those sensitive to strong fragrances.

How to Choose Between Cheirosa 62 and 68

The choice comes down to scent preference and occasion. If you enjoy warm, nutty, dessert-like fragrances and want all-day projection, Cheirosa 62 is the better option. If you prefer fresh, floral, fruity scents that stay close to the skin and evoke a beach garden, Cheirosa 68 is the natural pick. Many users own both, using 68 for day and 62 for evenings.

The Journey of Cheirosa 68: A Timeline

1. 2021/2022 – Sol de Janeiro launches Cheirosa 68 as a lighter, floral counterpart to Cheirosa 62, initially released in the US.
2. Mid-2022 – Cheirosa 68 gains viral popularity on TikTok, becoming a global “signature scent” staple.
3. Late 2022 – Boots and other UK retailers begin stocking the full size range (30ml, 90ml).
4. 2023-2024 – Sol de Janeiro releases limited-edition 240ml jumbo bottles and holiday gift sets containing 68 mist + Bum Bum Cream.
5. 2025 (ongoing) – Cheirosa 68 remains a core bestseller. UK availability is stable across Sephora, Boots, John Lewis, and Look Fantastic.

Scent Preferences and Fragrance Performance: What Is Known and What Remains Unclear

Why Cheirosa 68 Remains a Bestseller

The shift from a purely gourmand portfolio (Cheirosa 62) to a fresh floral (68) allowed Sol de Janeiro to capture customers seeking a less sweet, more year-round scent. The “hair and body mist” format appeals to Gen Z and younger Millennials who prefer lightweight, layerable scents over heavy perfumes. Marketing consistently emphasizes Brazilian escapism – beach, ocean, lush garden – positioning the product as affordable luxury. A strong influencer and TikTok presence, driven by the hashtag #Cheirosa68, fuels ongoing demand and new customer trials.

User reviews on platforms like Lemon8 frequently describe the scent as “making you smile” and “putting you in an awesome mood”, reinforcing its emotional appeal. Combined with accessible pricing and wide UK availability, these factors explain why Cheirosa 68 has become a staple in many fragrance collections.

What Retailers and Reviewers Say About Cheirosa 68

“Cheirosa 68 invites you to a lush garden by the sea – an oasis brimming with vibrant flora and abundant sunshine that dances with notes of Brazilian Jasmine.”

— Boots UK Product Description

“This bestselling fragrance opens with vibrant notes of pink dragon fruit and lychee essence. Brazilian jasmine, hibiscus and salty ocean air form the heart.”

— Space NK Product Description

“Immerse yourself in vibrant notes of Brazilian Jasmine, pink dragonfruit, and sheer vanilla. Feels unexpectedly fresh.”

— John Lewis Product Page

Sol de Janeiro 68: Buying and Usage Tips

If you love the scent but want more staying power, layer the 68 mist over an unscented body oil or the Bum Bum Cream, which has a complementary pistachio and salted caramel base. Keep an eye on Boots for “3 for 2” beauty offers – the 240ml bottle is often included. For first-time buyers, the 30ml travel size is an affordable way to test the fragrance before committing to a larger bottle. For a full breakdown of the product’s notes and history, read the Sol de Janeiro Cheirosa 68 Perfume Mist: Comprehensive Research Summary.

Frequently Asked Questions